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	<title>Comments for Advent</title>
	
	<link>http://www.adventresults.com</link>
	<description />
	<pubDate>Fri, 14 Nov 2008 04:09:01 +0000</pubDate>
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		<title>Comment on The Advent GREENmark by GreenMark - The Best Services with Little Environmental Impact | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/452508774/</link>
		<dc:creator>GreenMark - The Best Services with Little Environmental Impact | Advent</dc:creator>
		<pubDate>Thu, 13 Nov 2008 23:25:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/advent-green/#comment-1213</guid>
		<description>[...] Advent, we like to practice what we call GREENmark on everything we do. When you are traveling with your custom made booth to trade shows around the [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Advent, we like to practice what we call GREENmark on everything we do. When you are traveling with your custom made booth to trade shows around the&nbsp;[&#8230;]</p>
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		<title>Comment on Advent highlighted in Nashville Biz Journal for second consecutive week by | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/447036882/</link>
		<dc:creator>| Advent</dc:creator>
		<pubDate>Sat, 08 Nov 2008 01:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=1373#comment-1190</guid>
		<description>[...] line with our article in the Nashville Business Journal about marketing staying on message, the same thing should apply when you are considering any [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] line with our article in the Nashville Business Journal about marketing staying on message, the same thing should apply when you are considering any&nbsp;[&#8230;]</p>
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		<title>Comment on Advent highlighted in Nashville Business Journal for green efforts by Advent highlighted in Nashville Biz Journal for second consecutive week | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/447036884/</link>
		<dc:creator>Advent highlighted in Nashville Biz Journal for second consecutive week | Advent</dc:creator>
		<pubDate>Fri, 07 Nov 2008 22:35:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=1111#comment-1189</guid>
		<description>[...] the Nashville Biz Journal highlighted Advent’s commitment to green products and services (found here), the periodical showcased President John Roberson in the Strategies section of its Nov. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] the Nashville Biz Journal highlighted Advent&#8217;s commitment to green products and services (found here), the periodical showcased President John Roberson in the Strategies section of its Nov.&nbsp;[&#8230;]</p>
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		<title>Comment on Custom Exhibit in less than 3 weeks by Advent highlighted in Nashville Business Journal for Green Efforts | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/442063736/</link>
		<dc:creator>Advent highlighted in Nashville Business Journal for Green Efforts | Advent</dc:creator>
		<pubDate>Mon, 03 Nov 2008 15:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=192#comment-1170</guid>
		<description>[...] The arch written about in the article can be seen here in this case study. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The arch written about in the article can be seen here in this case&nbsp;study.&nbsp;[&#8230;]</p>
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		<title>Comment on 009: Design with Heart by Robyn Waters by xmt-009: Design with Heart by Robyn Waters [transcript] | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/432011501/</link>
		<dc:creator>xmt-009: Design with Heart by Robyn Waters [transcript] | Advent</dc:creator>
		<pubDate>Thu, 23 Oct 2008 18:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=1035#comment-1062</guid>
		<description>[...] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 009: Design with Heart by Robyn Waters] [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 009: Design with Heart by Robyn&nbsp;Waters]&nbsp;[&#8230;]</p>
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		<title>Comment on The Changing Face of Face-to-Face Marketing by Corporate Branding 101 | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/428314928/</link>
		<dc:creator>Corporate Branding 101 | Advent</dc:creator>
		<pubDate>Tue, 21 Oct 2008 17:59:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=583#comment-1029</guid>
		<description>[...] Corporate branding is one of the most important important aspects of your business. The look and feel of your branding is the first thing that people notice when they see any aspect of your business, whether that be your website, the lobby of your building, or the booth you have built for any trade shows. Just exactly what kind of image do you want to put forth to potential customers? [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Corporate branding is one of the most important important aspects of your business. The look and feel of your branding is the first thing that people notice when they see any aspect of your business, whether that be your website, the lobby of your building, or the booth you have built for any trade shows. Just exactly what kind of image do you want to put forth to potential&nbsp;customers?&nbsp;[&#8230;]</p>
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		<title>Comment on Corporate Branding 101 by Corporate Branding for Your Company Event | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/428314929/</link>
		<dc:creator>Corporate Branding for Your Company Event | Advent</dc:creator>
		<pubDate>Tue, 21 Oct 2008 17:43:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=970#comment-1028</guid>
		<description>[...] you looking to throw an event or party showcasing your company? When hosting an event, corporate branding is a key component to the overall look and feel of the affair. If you are presenting yourself to [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] you looking to throw an event or party showcasing your company? When hosting an event, corporate branding is a key component to the overall look and feel of the affair. If you are presenting yourself to&nbsp;[&#8230;]</p>
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	<feedburner:origLink>http://www.adventresults.com/brand-spaces/corporate-branding-101/#comment-1028</feedburner:origLink></item>
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		<title>Comment on What path do your customers walk? by Custom Exhibit Design | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/428314930/</link>
		<dc:creator>Custom Exhibit Design | Advent</dc:creator>
		<pubDate>Tue, 21 Oct 2008 17:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=724#comment-1027</guid>
		<description>[...] why you are doing the show.  Pick your space and start to develop floor plans.  Keep in mind the flow of people, what you would like to offer to your audience, and of course know your audience!  This is the [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] why you are doing the show.  Pick your space and start to develop floor plans.  Keep in mind the flow of people, what you would like to offer to your audience, and of course know your audience!  This is the&nbsp;[&#8230;]</p>
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		<title>Comment on Contact by Corporate Branding for Your Company Event | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/424286886/</link>
		<dc:creator>Corporate Branding for Your Company Event | Advent</dc:creator>
		<pubDate>Fri, 17 Oct 2008 21:50:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?page_id=3#comment-976</guid>
		<description>[...] you would like to brand and market your next event, contact us at Advent. Our passion is helping you succeed in branding your company in everything you do from trade shows [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] you would like to brand and market your next event, contact us at Advent. Our passion is helping you succeed in branding your company in everything you do from trade shows&nbsp;[&#8230;]</p>
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		<title>Comment on xmt-008: Interview with Robyn Waters [transcript] by 008: Interview with Robyn Waters | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/422820319/</link>
		<dc:creator>008: Interview with Robyn Waters | Advent</dc:creator>
		<pubDate>Thu, 16 Oct 2008 14:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=1004#comment-951</guid>
		<description>[...] Full transcript of episode eight [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Full transcript of episode&nbsp;eight&nbsp;[&#8230;]</p>
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		<title>Comment on 008: Interview with Robyn Waters by xmt-008: Interview with Robyn Waters [transcript] | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/422820320/</link>
		<dc:creator>xmt-008: Interview with Robyn Waters [transcript] | Advent</dc:creator>
		<pubDate>Thu, 16 Oct 2008 14:30:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=1008#comment-950</guid>
		<description>[...] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn Waters] [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 008: Interview with Robyn&nbsp;Waters]&nbsp;[&#8230;]</p>
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		<title>Comment on The Advent GREENmark by A Company Taking ‘Green’ Into Their Own Hands. | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/422420948/</link>
		<dc:creator>A Company Taking ‘Green’ Into Their Own Hands. | Advent</dc:creator>
		<pubDate>Tue, 14 Oct 2008 21:13:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/advent-green/#comment-929</guid>
		<description>[...] making a commitment to being eco-friendly during your event, you can show how easy and practical it is to be a company that takes care of [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] making a commitment to being eco-friendly during your event, you can show how easy and practical it is to be a company that takes care of&nbsp;[&#8230;]</p>
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		<title>Comment on 5 Keys to Fantastic Graphics by Custom Tradeshow Booth Design | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959396/</link>
		<dc:creator>Custom Tradeshow Booth Design | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 18:45:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/uncategorized/5-keys-to-fantastic-graphics/#comment-888</guid>
		<description>[...] good design can tell what you do better than an entire book of your abilities. The purpose of your graphic element is to convey your message and draw a powerful emotional response that moves beyond reason.  You [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] good design can tell what you do better than an entire book of your abilities. The purpose of your graphic element is to convey your message and draw a powerful emotional response that moves beyond reason.  You&nbsp;[&#8230;]</p>
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		<title>Comment on Custom Exhibit Design, Brand Space, and Event Gallery by Custom Tradeshow Booth Design | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959397/</link>
		<dc:creator>Custom Tradeshow Booth Design | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 18:44:20 +0000</pubDate>
		<guid isPermaLink="false">http://advent.sitening.net/?page_id=163#comment-887</guid>
		<description>[...] and vast amounts of texts tend to make the majority of people glaze over and walk right past your tradeshow booth. The excellent news is that it doesn’t have to be this way! (check out [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] and vast amounts of texts tend to make the majority of people glaze over and walk right past your tradeshow booth. The excellent news is that it doesn’t have to be this way! (check out&nbsp;[&#8230;]</p>
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		<title>Comment on Trade Show Studies 101 - Homework 1.1 by Attract Quality Tradeshow Leads | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959398/</link>
		<dc:creator>Attract Quality Tradeshow Leads | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 18:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=659#comment-886</guid>
		<description>[...] Research shows that a business can expect to attract 1 to 2% of their targeted audience into their tradeshow booth. That percentage can jump to 20% or more by better targeting which leads to more qualified prospects. In order to achieve better “booth traffic” one needs to create and then execute a comprehensive marketing and trade show strategy. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Research shows that a business can expect to attract 1 to 2% of their targeted audience into their tradeshow booth. That percentage can jump to 20% or more by better targeting which leads to more qualified prospects. In order to achieve better &#8220;booth traffic&#8221; one needs to create and then execute a comprehensive marketing and trade show&nbsp;strategy.&nbsp;[&#8230;]</p>
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		<title>Comment on Promotions by Driving Measurable Traffic to Your Trade Show Booth | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959399/</link>
		<dc:creator>Driving Measurable Traffic to Your Trade Show Booth | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 16:29:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/uncategorized/promotions/#comment-885</guid>
		<description>[...] pre-show, traffic-building promotions are a function of good planning. Thoughtful, deliberate, differentiated planning will bubble up [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] pre-show, traffic-building promotions are a function of good planning. Thoughtful, deliberate, differentiated planning will bubble up&nbsp;[&#8230;]</p>
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		<title>Comment on Brand: Your Most Valuable Asset by Driving Measurable Traffic to Your Trade Show Booth | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959400/</link>
		<dc:creator>Driving Measurable Traffic to Your Trade Show Booth | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 16:29:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/uncategorized/brand-your-most-valuable-asset/#comment-884</guid>
		<description>[...] the typical deluge of pre-show postcards. Differentiation is at the heart of great marketing and great branding and must also be applied to trade-show audience prospecting. A mailer is no good if it gets tossed [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] the typical deluge of pre-show postcards. Differentiation is at the heart of great marketing and great branding and must also be applied to trade-show audience prospecting. A mailer is no good if it gets tossed&nbsp;[&#8230;]</p>
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		<title>Comment on Experiential Marketing and Star Power by Fly Fishing Advice for Marketers | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959401/</link>
		<dc:creator>Fly Fishing Advice for Marketers | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 15:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/?p=256#comment-883</guid>
		<description>[...] turned into many.   Word-of-mouth is the most trusted source of information for consumers.  The value of experiential marketing makes it a great buy during [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] turned into many.   Word-of-mouth is the most trusted source of information for consumers.  The value of experiential marketing makes it a great buy during&nbsp;[&#8230;]</p>
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		<title>Comment on Custom Tradeshow Booth Design by Advent makes the Inc 5000 list | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959402/</link>
		<dc:creator>Advent makes the Inc 5000 list | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 15:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/uncategorized/custom-tradeshow-booth-design/#comment-882</guid>
		<description>[...] marketing through design and installation of “experiential marketing” displays for trade show exhibits, events, and office environments.  It also notes Advent employees’ propensity for fun.  The [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] marketing through design and installation of &#8220;experiential marketing&#8221; displays for trade show exhibits, events, and office environments.  It also notes Advent employees&#8217; propensity for fun.  The&nbsp;[&#8230;]</p>
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		<title>Comment on xmt-001: What is Experiential Marketing? by Definition of Immersive Marketing - Immersion Marketing | Advent</title>
		<link>http://feeds.adventresults.com/~r/advent-comments/~3/417959403/</link>
		<dc:creator>Definition of Immersive Marketing - Immersion Marketing | Advent</dc:creator>
		<pubDate>Fri, 10 Oct 2008 15:35:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.adventresults.com/uncategorized/xmt-001-what-is-experiential-marketing/#comment-881</guid>
		<description>[...] marketing is the heir apparent to the experiential marketing and customer exposure management philosophies.  The obvious implication of ‘immersive [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] marketing is the heir apparent to the experiential marketing and customer exposure management philosophies.  The obvious implication of ‘immersive&nbsp;[&#8230;]</p>
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